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John Bostick
President & Chief Executive Officer
John Bostick has led dbaDIRECT as the President and CEO since its founding in 1998. He is a seasoned computer industry veteran, writer, and public speaker with over 28 years of experience in Information Technology. He has held leadership positions with Fortune 1000, Private 500 firms and mid-sized enterprises.
During his 10 year tenure with IBM in their Chicago and Cincinnati offices, John became one of the youngest marketing managers in IBM history and was also recognized as the top manager of the Midwestern Region.
John was distinguished as the winner of the Ernst & Young Entrepreneur of the Year Award® in 2000. This award, created by Ernst & Young LLP 14 years ago, has become the preeminent program honoring outstanding entrepreneurs for achieving extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.
John has authored many articles related to business, entrepreneurialism and information technology topics and has established himself as a thought leader in the data management industry. John’s insightful articles have been published in popular industry and business publications that include The Wall Street Journal and CIO Magazine.
John holds a Bachelor of Arts degree in History from Wabash College in Indiana and is also a graduate of Culver Military Academy.
Learn more about John - Linkedin
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Lary Runge
Chief Operating Officer
Lary Runge brings more than 30 years of sales and marketing experience in the technology industry to his role as Chief Operating Officer at dbaDIRECT.
Prior to joining dbaDIRECT, Mr. Runge served as vice president of operations at LÛCRUM, Inc., following LÛCRUM’s acquisition of his company, D&R Marketing in 1998. In 1993, Mr. Runge founded D&R Marketing, a sales and marketing automation consulting company. Among the company's clients, D&R worked with IBM to support the marketing and sales efforts of IBM's VAR channel.
Prior to D&R Marketing, Mr. Runge worked for 25 years at IBM in operations management, strategic planning, sales, and marketing. In 1988, he was recruited out of IBM's Boca Raton/PC Division into a senior field marketing position within IBM's Cincinnati National Distribution Division's AS400/RS6000 VAR marketing channel. Mr. Runge received numerous awards at IBM, among them the Gold Circle Award for outstanding sales performance and the Marketing Excellence Award.
Mr. Runge earned undergraduate degrees in economics and management from Northern Kentucky University and an MBA from NOVA University. He currently lives with his wife, two of his three children, and a granddaughter in a 100-year-old house that he is restoring. Mr. Runge enjoys golf, reading and woodworking.
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Brad Landstra
Vice President, Sales
Brad Landstra brings over 16 years of technical sales, marketing and management experience to his role as vice president of sales at dbaDIRECT. Prior to joining dbaDIRECT, Landstra was the vice president of worldwide sales for Synchrony Communications, a company providing remote hosted eCRM solutions. At Synchrony, Landstra led the company’s worldwide sales team and concentrated on the development of the European market.
Mr. Landstra came to Synchrony after serving as the vice president and general manager of North American Operations at International TechneGroup, Inc. (ITI), a software and engineering services firm in the manufacturing industry. While at ITI, Landstra’s responsibilities included profit and loss accountability in sales, marketing, services delivery, and administration. Prior to ITI, Landstra spent seven years in sales and sales management with Sybase, Inc., where he established customer bases in various regions and developed multi-million dollar relationships with major accounts. His high-technology sales career began with sales experience at Oracle Corporation and Cullinet Software.
Mr. Landstra attended Michigan Technological University and received his bachelor’s degree in computer science.
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Ken Roth
Sr. Vice President of Global Delivery
Ken Roth brings more than 20 years of IT Delivery experience in various industries to his role as Sr. Vice President of Global Delivery at dbaDIRECT.
Prior to joining dbaDIRECT, Mr. Roth served as the Interim CIO at Cinergy, Inc. Mr. Roth held various executive information technology positions at Cinergy including sourcing management and application development. Prior to his roles in information technology at Cinergy Mr. Roth acted in various management and staff business roles within Cinergy including energy trading, engineering and power system monitoring and control.
Mr. Roth earned undergraduate and graduate degrees in Electrical Engineering from Rose-Hulman Institute of Technology and an MBA from the University of Chicago. He currently resides with his wife, and daughter in Northern Kentucky. Mr. Roth current serves on the board of directors for the Northern Kentucky Skating Foundation as Treasurer.
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