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Corporate Officers
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John Bostick
President & Chief Executive Officer
John Bostick was named president and chief executive officer of dbaDIRECT in 1998.
Prior to dbaDIRECT, Bostick served as general manager for Pomeroy Computer Resources. There, he provided strategic direction by focusing the company's services toward Fortune 1000 organizations and medium-sized companies. Mr. Bostick left Pomeroy upon the successful completion of its initial public offering to start LÛCRUM.
Before joining Pomeroy, Mr. Bostick spent 10 years at IBM in Chicago and Cincinnati. At the age of 26, he became one of the youngest marketing managers in IBM history. Two years later he was recognized as the top manager of the Midwestern Region.
Mr. Bostick was distinguished as the winner of the Ernst & Young Entrepreneur of the Year Award® in 2000. This award, created by Ernst & Young LLP 14 years ago, has become the preeminent program honoring outstanding entrepreneurs for achieving extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.
Originally from Mt. Vernon, Indiana, Bostick’s success is deeply rooted in his education, family and extracurricular interests. He graduated from Wabash College in Indiana with a BA in history, an interest he still pursues, and is also a graduate of Culver Military Academy.
Mr. Bostick enjoys competitive tennis, running and time with his family. In addition, over the past ten years Bostick has enjoyed teaching the culinary arts and has written over 250 recipes representing cuisine from around the globe. Mr. Bostick lives with his wife, Erin Houlihan, and his three sons in a century-old Victorian home in Cincinnati, Ohio.
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Lary Runge
Chief Operating Officer
Lary Runge brings more than 30 years of sales and marketing experience in the technology industry to his role as Chief Operating Officer at dbaDIRECT.
Prior to joining dbaDIRECT, Mr. Runge served as vice president of operations at LÛCRUM, Inc., following LÛCRUM’s acquisition of his company, D&R Marketing in 1998. In 1993, Mr. Runge founded D&R Marketing, a sales and marketing automation consulting company. Among the company's clients, D&R worked with IBM to support the marketing and sales efforts of IBM's VAR channel.
Prior to D&R Marketing, Mr. Runge worked for 25 years at IBM in operations management, strategic planning, sales, and marketing. In 1988, he was recruited out of IBM's Boca Raton/PC Division into a senior field marketing position within IBM's Cincinnati National Distribution Division's AS400/RS6000 VAR marketing channel. Mr. Runge received numerous awards at IBM, among them the Gold Circle Award for outstanding sales performance and the Marketing Excellence Award.
Mr. Runge earned undergraduate degrees in economics and management from Northern Kentucky University and an MBA from NOVA University. He currently lives with his wife, two of his three children, and a granddaughter in a 100-year-old house that he is restoring. Mr. Runge enjoys golf, reading and woodworking.
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Mark Vorholt
Chief Technology Officer
Mark Vorholt is the chief technology officer of dbaDIRECT. He holds over 20 years of experience in the database industry, and leads dbaDIRECT’s operations centers (DBOC™), technical services division, and strategic IT development initiatives.
Mr. Vorholt is a recognized thought leader on data infrastructure management and has been quoted in numerous publications. Vorholt has also been a featured presenter at the Midwest Electronic Government Forum in Chicago and at selective outsourcing seminars throughout the US.
Prior to joining dbaDIRECT, Mr. Vorholt served as a managing consultant for LÛCRUM, Inc., where he led the company’s database administration team supporting enterprise database management systems. This was preceded by his work as a senior Sybase database administrator (DBA) and manager for Cinergy Corporation.
A Certified Sybase Professional DBA, Mr. Vorholt holds an MBA in information systems from Xavier University and his bachelor’s degree in information systems from the University of Cincinnati.
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Brad Landstra
Vice President, Sales
Brad Landstra brings over 16 years of technical sales, marketing and management experience to his role as vice president of sales at dbaDIRECT. Prior to joining dbaDIRECT, Landstra was the vice president of worldwide sales for Synchrony Communications, a company providing remote hosted eCRM solutions. At Synchrony, Landstra led the company’s worldwide sales team and concentrated on the development of the European market.
Mr. Landstra came to Synchrony after serving as the vice president and general manager of North American Operations at International TechneGroup, Inc. (ITI), a software and engineering services firm in the manufacturing industry. While at ITI, Landstra’s responsibilities included profit and loss accountability in sales, marketing, services delivery, and administration. Prior to ITI, Landstra spent seven years in sales and sales management with Sybase, Inc., where he established customer bases in various regions and developed multi-million dollar relationships with major accounts. His high-technology sales career began with sales experience at Oracle Corporation and Cullinet Software.
Mr. Landstra attended Michigan Technological University and received his bachelor’s degree in computer science.
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Ken Roth
Sr. Vice President of Global Delivery
Ken Roth brings more than 20 years of IT Delivery experience in various industries to his role as Sr. Vice President of Global Delivery at dbaDIRECT.
Prior to joining dbaDIRECT, Mr. Roth served as the Interim CIO at Cinergy, Inc. Mr. Roth held various executive information technology positions at Cinergy including sourcing management and application development. Prior to his roles in information technology at Cinergy Mr. Roth acted in various management and staff business roles within Cinergy including energy trading, engineering and power system monitoring and control.
Mr. Roth earned undergraduate and graduate degrees in Electrical Engineering from Rose-Hulman Institute of Technology and an MBA from the University of Chicago. He currently resides with his wife, and daughter in Northern Kentucky. Mr. Roth current serves on the board of directors for the Northern Kentucky Skating Foundation as Treasurer.
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