CEO and founder of dbaDIRECT, John Bostick, expressed his gratitude for this recognition from Gartner. “We have worked for over a decade to truly change the way database administration services are delivered. I have seen this model go from revolutionary, in 1999, to a best practice today. We have re-invented ourselves several times to continue to push our approach forward, and each time we have been able to add a new innovation that has pioneered the market. Our customers rely on us to take care of their most critical data assets, and we take this responsibility very seriously.”

dbaDIRECT’s selection as a cool vendor comes at a time when companies are continuing to search for ways to keep costs under control, even as their data continues to grow. Remote database administration allows these companies to control their costs using a scalable support model. Most companies have found that the cost containment measures actually result in better support with dbaDIRECT’s 15 minute response times and 24×365 monitoring and maintenance.

About Gartner’s Cool Vendors Selection Process

Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

dbaDIRECT is a pioneer and leader in the field of Remote Database Administration. Since 1999, the company has defined the market with its scalable, automated processes and expert services that enable companies to focus on higher-value IT alignment. dbaDIRECT provides complete support for all major database platforms, including Oracle, DB2, Sybase, SQL Server, and MySQL. The company manages thousands of databases for customers worldwide, many of which are Fortune 1000 and Forbes Private 500 firms. Their international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x238.

Encyclopedia articles were written, edited, vetted, edited some more, until finally an article appeared that was as close to absolute truth as humans could make it.

Creating Career Opportunities

Compliance

Chamber

Champion Solutions Group

Sybase, and BMC Software

Northern Kentucky Chamber of Commerce

Challenges for Interim HealthCare

An award-winning company best known for its remote database administration (rDBA) and consulting services, dbaDIRECT is offering CSA/OS as an integrated server administration component of dbaDIRECT’s ONguard Service Management Platform. ONguard combines technology, processes and globally optimized resources to enable dbaDIRECT”s leading remote IT system administration services.

“Growth pushed by customer requests for new remote services continue to propel our approach forward,” said John Bostick, CEO and founder of dbaDIRECT. “Each time, we have been able to add a new innovation, pioneering the market.”

Other services under the ONguard umbrella include Continuous Service Assurance / Database (CSA/DB) and Continuous Service Assurance / Oracle eBusiness (CSA/EBS). CSA/OS continues the tradition of proven remote administration solutions from dbaDIRECT. It is an easy-to-implement systems administration, remote system monitoring and server maintenance service that supports the following operating systems with 24x7×365 remote system administration: Windows, Linux and Unix.

CSA/OS provides organizations with automated and optimized remote system administration of their operating system environments through remote system monitoring, system-level troubleshooting and execution of documented routine processes for organizations of any size—including small, medium and large enterprises. CSA/OS makes sure Windows, Unix and Linux server systems are running as they should be by finding and eliminating operating system administration problems before they disrupt operations, averting potentially devastating failures and giving organizations confidence in the reliability and performance of their IT systems.

“Continuous Service Assurance / Operating System is a cost-effective remote admin solution for Linux server system administration, Unix server administration and Windows server administration,” said Bruce Deacon, marketing manager of dbaDIRECT. “For over a decade, many C-level executives and IT managers have engaged us for our critical database administration and consulting services, and we continue to provide the same trusted, safe, easy and cost-effective service management approach in our operating system administration services. Supported by the ONguard Service Management Platform, CSA/OS is another value-added member of our family of world-class IT system administration services.”

Through its inclusion in the ONguard Service Management Platform, dbaDIRECT clients can obtain remote Linux server services, Unix system administration and system administration for Windows; all from a company selected in 2010 as a “Cool Vendor” by leading IT analyst firm Gartner, Inc. A cool vendor, according to Gartner, is “one that is innovative, interesting, and has or will have a business impact on the future of IT.”

As the leader in intelligent remote database and operating system administration services since 1999, dbaDIRECT has enabled companies of all sizes to obtain professional, 24x7 IT system administration services for a fraction of the price of hiring full-time employees or consultants. dbaDIRECT provides complete support for all major OS platforms, including remote system administration for Windows, Linux system

administration and Unix system administration. dbaDIRECT’s remote administration services for database platforms offer support for Oracle, DB2, Sybase, SQL Server, and MySQL. The company manages thousands of operating systems and databases for customers worldwide, many of which are Fortune 1000 and Forbes Private 500 firms. Its international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x238.

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Lower Costs

CEO and founder of dbaDIRECT, John Bostick, expressed his gratitude for this recognition from Gartner. “We have worked for over a decade to truly change the way database administration services are delivered. I have seen this model go from revolutionary, in 1999, to a best practice today. We have re-invented ourselves several times to continue to push our approach forward, and each time we have been able to add a new innovation that has pioneered the market. Our customers rely on us to take care of their most critical data assets, and we take this responsibility very seriously.”

dbaDIRECT’s selection as a cool vendor comes at a time when companies are continuing to search for ways to keep costs under control, even as their data continues to grow. Remote database administration allows these companies to control their costs using a scalable support model. Most companies have found that the cost containment measures actually result in better support with dbaDIRECT’s 15 minute response times and 24x7 monitoring and maintenance.

About Gartner”s Cool Vendors Selection Process

Gartner”s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

dbaDIRECT is a pioneer and leader in the field of Remote Database Administration. Since 1999, the company has defined the market with its scalable, automated processes and expert services that enable companies to focus on higher-value IT alignment. dbaDIRECT provides complete support for all major database platforms, including Oracle, DB2, Sybase, SQL Server, and MySQL. The company manages thousands of databases for customers worldwide, many of which are Fortune 1000 and Forbes Private 500 firms. Their international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x238.

dbaDIRECT, the leader in intelligent remote database administration services, is tackling the issue with the latest release of its ONguard Service Delivery Platform. ONguard 3.0 uses web-based technology to connect dbaDIRECT’s customers to the remote services being provided by the company. This latest version has been extended to include real-time monitoring, user-defined graphical dashboards, and data analysis.

The innovative dataALERT Monitor is the ONguard module designed to enable advanced monitoring using simplified, pre-defined thresholds. The ONguard dataVIEW Dashboard provides an at-a-glance snapshot of only the data needed to have a complete understanding of the database. These modules are the latest example of dbaDIRECT’s commitment to simplifying the customer experience through advanced automation.

CEO John Bostick explained that as a remote provider, it is important for the company to provide the customer the proper tools to stay connected to dbaDIRECT’s activity and the data environment. Bostick added, “Data is continuing to increase at an alarming rate. Most management tools and outsourcing services just pile on more data and processing overhead. Our goal is to help our customers sort through the data and present them what they need to gain quick, meaningful insights.” The results, so far, seem to indicate that customers are appreciative of their reduced data tax.

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management (Data IM™). Since 1998, the company has defined the Data IM™ market with its scalable, automated processes and expert services that enable companies to focus on higher-value IT alignment. dbaDIRECT provides complete support for all major database platforms, including Oracle, DB2, Sybase, SQL Server, and MySQL. The company manages thousands of databases for customers worldwide, many of which are Fortune 1000 and Forbes Private 500 firms. Their international Data Operations Center is headquartered in Greater Cincinnati.

For more information, please visit www.dbadirect.com or call 877-687-3227, x238.

Upgrades can be a major resource burden and inconvenience, resulting in downtime, functional changes and compatibility issues. “Organizations are unique and have different challenges depending on their IT environment and their internal capabilities,” explained John Bostick, CEO of dbaDIRECT. “This is why we are offering two distinct Upgrade Services: Planning & Analysis and Migration.” The Planning & Analysis Services give organizations a structured project approach to managing the upgrade, analyzing potential issues and creating the appropriate planning documentation. Migration Services, on the other hand, deliver efficient, cost-effective and off-peak hour processes to carry out the upgrade. Bostick added that while many organizations are looking for one service or the other, several of dbaDIRECT’s customers rely on the company to execute the full upgrade process. Having upgraded thousands of database instances, organizations can benefit from dbaDIRECT’s structured methodology and tools that the company brings to each the upgrade process.

dbaDIRECT’s core offering, Continuous Service Assurance, enables data infrastructure operations to be managed as a 24x7 service. Companies across industries benefit from the efficiencies gained, continuous coverage and access to expert resources for value-added database projects. dbaDIRECT”s broad appeal stems from its position as one of the only service providers that can manage and upgrade most major database platforms including Oracle, DB2, Sybase, SQL Server, and MySQL.

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management (Data IM™). Since 1998, the company has defined the Data IM™ market with its scalable set of automation tools, processes and expert services that enables companies to focus on higher-value IT alignment. dbaDIRECT provides complete support for all major database platforms, including Oracle, DB2, Sybase, SQL Server, and MySQL. The company manages thousands of databases for customers worldwide, many of which are Fortune 1000 and Forbes Private 500 firms. Their international Data Operations Center is headquartered in Greater Cincinnati.

For more information, please visit www.dbadirect.com or call 877-687-3227, x238.

dbaDIRECT, the leader in intelligent, automated remote database administration services, announced today that it is adding directCHECK Performance Analysis services to its suite of database management capabilities. The service leverages the company’s breadth of database administration expertise to provide customers an affordable means to assess and improve database performance.

“While investment in new infrastructure is being put on hold, data and information demands continue to increase,” said John Bostick, CEO of dbaDIRECT. “The only option is to handle more with less. The directCHECK is the way to achieve this goal.”

The directCHECK provides a comprehensive reference guide to the health of a database. By evaluating data and performance trends over a period of time, the entire database is assessed as opposed to the usual ad-hoc observation or alerting. Performance improvement recommendations are designed to be implemented by internal resources or through dbaDIRECT’s ONdemand Services. The company has found that organizations can achieve tangible improvements through such a process.

Bostick commented that combining automation with optimized expert resources enables dbaDIRECT to provide the service at an affordable price. This combination is built upon the ONguard 2.0 toolset, which facilitates efficient processes and knowledge-dissemination.

dbaDIRECT’s core offering, Remote DBA and Continuous Service Assurance, enables data infrastructure operations to be managed as a 24x7 service. Companies across industries benefit from the efficiencies gained, continuous coverage and the reliability of the company’s expert resources. dbaDIRECT”s broad appeal stems from its position as one of the only service providers that can manage most major database platforms including Oracle, DB2, Sybase, SQL Server, and MySQL.

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management (Data IM™). Since 1998, dbaDIRECT has defined the Data IM™ market with its scalable set of automation tools, processes and expert services that enables companies to focus on higher-value IT alignment. The company provides complete support for all major database platforms, including Oracle, DB2, Sybase, SQL Server, and MySQL. dbaDIRECT manages thousands of databases for customers worldwide, many of which are Fortune 1000 and Forbes Private 500 firms.

The company”s international Data Operations Center is head quartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x238.

“The new customers represent a record for annualized contract value in a single quarter,” said John Bostick, CEO of dbaDIRECT. “Because we are continuing to see robust growth of larger enterprise-class customers, dbaDIRECT is poised to achieve more milestones in 2008.”

Bostick said large enterprises are increasingly recognizing the repeatable and sustainable value of data infrastructure management through a managed service provider (MSP). He said IT executives from Fortune 1000 or larger companies are increasingly comfortable in seeking out new managed-service capabilities, such as data infrastructure management, from potential partners, no matter where they are located.

“When world-class processes, methodologies and systems are in place, and can be cost-effectively scaled to meet the growing infrastructure demands of business, then location is solved, and a managed service provider can be outsourced, in-sourced or near-sourced,” said Bostick. “CIOs today would simply rather be working on strategic, revenue-driving IT initiatives.”

The number of new customers is important, Bostick said, but what is more significant is that the new Q4-2007 additions represent a 40 percent increase in annualized contract value, over the company”s previous highest quarter.

dbaDIRECT currently manages more than 3,000 corporate databases. Data infrastructure as a managed service is suited for data-intensive companies in the financial services, retail, utility and consumer packaged goods industries. dbaDIRECT”s broad appeal stems from its position as one of the only service providers that can manage most major database platforms: Oracle, UDB DB2, Sybase, and SQL Server, MySQL, and DB2 for the Z Series Mainframes.

Data IM(TM) (data infrastructure as a managed service) is a scaleable set of automation, processes and expert services that enables companies to focus on higher-value, close-to-the-business IT alignment. dbaDIRECT has been a pioneer and leader in the Data IM market and Remote DBA since 1998.

About dbaDIRECT Inc.

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, DB2 z/OS, Sybase, SQL Server, MySQL) along with Oracle Applications and SAP software using the ONguard IM process. dbaDIRECT manages thousands of databases for more than 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company”s international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x300.

“The grant we received will provide valuable resources in our mission to help data-intensive companies manage the information that drives business growth and innovation here in northern Kentucky, across the nation and around the global economy,” said John Bostick, CEO of dbaDIRECT.

Bostick founded dbaDIRECT and has developed the firm into a leader in remote monitoring and automated management of database administration services. Bostick is a recognized industry authority on Managed Services, who recently spoke at the International Conference on Information Technology for Financial Services (ICITFS) 2007 at Zhejiang University in Hangzhou, China. The topic of his speech – “Building Trust Networks through a Commitment to Intelligent Process and Service Design” – is also the subject of his recent columns for various technology and leadership publications.

“Trust in your technology networks and your market community is a critical success factor in today’s global economy,” Bostick said. “Trust networks are the engine of entrepreneurial initiatives that generate new knowledge, new high-value jobs and economic resiliency.”

dbaDIRECT currently manages more than 3,000 corporate databases. Data infrastructure as a managed service is suited for data-intensive companies in the financial services, retail, utility and consumer packaged goods industries. dbaDIRECT’s broad appeal is because it is one of the only Remote DBA services provider that can manage most major database platforms: Oracle, UDB DB2, Sybase, SQL Server, MySQL, and DB2 for the Z Series Mainframes.

Data IM (data infrastructure as a managed service) is a scaleable set of automation, processes and expert services that enables companies to focus on higher-value, close-to-the-business IT alignment. dbaDIRECT has been a pioneer and leader in the Data IM market since 1998.

About dbaDIRECT Inc.

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, DB2 z/OS, Sybase, SQL Server, MySQL) using the ONguard IM process. dbaDIRECT manages thousands of databases for more than 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company’s international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x300.

“Brad brings 16 years of experience in providing relational database management systems (RDBMS) solutions to the marketplace,” said John Bostick, CEO of dbaDIRECT. “From his years of working with Cullinet, Oracle, Sybase, and most recently, Synchrony, Brad has an intimate understanding of how our customers think, what their needs are, and what kind of incremental success that dbaDIRECTs product can bring to their organizations.”

Landstra begins his role as vice president of sales by focusing on the development of dbaDIRECTs national sales strategy. Initially, Landstra will concentrate on expanding the companys customer base within the upper midwestern states and plans to quickly establish dbaDIRECTs northern sales force in the Chicago area.

Landstra comes to dbaDIRECT after serving as vice president of worldwide sales for Synchrony Communications Inc., a firm providing remote hosted eCRM systems. Prior to Synchrony, Landstra was the vice president and general manager of North American Operations with International TechneGroup Incorporated (ITI). While at ITI, Landstras responsibilities included directing and building distribution in addition to delivering capability in North America, while simultaneously running all marketing operations for the company.

Before ITI, Landstra held various marketing, sales, and sales management positions at Sybase, Inc., Oracle Corporation, and Cullinet Software, Inc. Landstra received his bachelors degree in Computer Science from Michigan Technological University.

“I also welcome Brad as a key leader of our management team,” said Bostick. “Brad joining our firm is one more indicator that our service is mature and ready for customers to give us large groups of additional servers.”

dbaDIRECT delivers remote database support via the Internet and dial-up to perform the necessary tasks that its clients need for Oracle, Sybase, Informix, MS SQL Server and UDB DB2. Levels of support vary to provide monitoring, tuning and preventative maintenance functions across the database and operating system environment or for just one server. dbaDIRECT offers a new alternative for staffing needs at a time when experienced technology professionals are hard to find and integrates solutions into its service offering, ensuring consistency, quality and performance.

About dbaDIRECT
The leader in the emerging field of remote database management, dbaDIRECT, Inc. delivers remote database support services via dial-up and the Internet for Oracle, Sybase, Informix, MS SQL Server, and UDB DB2. dbaDIRECT services include monitoring, tuning, and preventative maintenance functions across the database and operating system environment or for just one server. dbaDIRECTs business model combines BMC Softwares premier PATROL management and monitoring tools with an expert team of certified DBAs. This integration provides clients with peace of mind that their production databases are available 24 hours a day, every day of the year. The company is headquartered in Florence, KY where it houses its database operations center. For further information, please visit dbaDIRECTs Web site at www.dbadirect.com.

dbaDIRECT, the pioneer and leader in remote database administration support, announced today that it will now service the IBM mainframe DB2 z/OS operating environment.

dbaDIRECT CEO John Bostick called including IBM mainframes under his company’s data infrastructure management (Data IM) umbrella a “natural course of action” based on what he said is a “continuing renaissance for ‘Big Iron’ computing” coupled with a shrinking labor pool of IT professionals with mainframe skills.

“The mainframe is far from dead,” Bostick explained. “There are three reasons: One, the cost of mainframe computing is too attractive; two, IBM recently has invested $100 million in z-platform improvements; and, three, the open-source Linux operating system can run on mainframes, along with five other operating systems.”

Independent research into the mainframe market supports Bostick’s assertions. Last year, a survey of 135 mainframe customers across a range of different verticals, including government, financial services, and manufacturing, by independent software vendor William Data Systems (WDS) found commitment to mainframes is strong – and growing. Nearly half— 49 percent —of “Big Iron” customers expected to grow mainframe processes during the next year. The study also found staffing concerns among respondents: Forty-four percent of those asked said that existing or anticipated worker shortages would delay the deployment of new mainframe-related projects or services.

“The only glitch is the outlook for IT talent,” Bostick continued. “But managed service providers, such as dbaDIRECT, with scaleable, intelligent processes, provide the solution to this labor-shortage glitch.”

According to Bostick, there are other trends driving the shift toward managed services for mainframes that are exacerbating the talent shortage. He named the “explosion of data volumes,” the demand for “24x7x365 mission-critical” support, regulatory compliance requirements such as Sarbanes-Oxley, and the overall desire for IT/business alignment and flexibility.

“We are responding to these trends with scaleable automation, advanced process design and service level expertise that gives better year-over-year flexibility to plan for the era of explosive data growth,” Bostick said. “Bottom line is mainframe computing is fast, cheap, stable and growing but increasingly expensive to administer and maintain,” Bostick concluded. “Our Data IM model enables customers to capture the falling computation hard-costs and fix the rising administrative soft-costs at the same time.”

About dbaDIRECT Inc.
dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, DB2 z/OS, Sybase, SQL Server, MySQL) using the ONguard IM process. dbaDIRECT manages thousands of databases for more than 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company’s international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x300.

dbaDIRECT, a pioneer in managed services for data infrastructure, announced today it has upgraded the company’s disaster recovery capability by adding a redundant backup facility in the state-of-the-art Vora Technology Park.
Located in Hamilton, Ohio, Vora Technology Park is equipped with an advanced fiber optic infrastructure and multiple systems to ensure against a loss of power to the data center. The center has also been designed to withstand the worst of disasters. Its windows are made of bulletproof material and the roof system can survive winds of more than 120 mph. The center’s advanced fire detection system is capable of detecting smoke and heat sources as slight as a single match. This new facility backs up dbaDIRECT’s headquarters in Florence Kentucky, and Bangalore India.
“We have a responsibility to our customers to utilize the best methods available to protect our system against failure,” said John Bostick, CEO of dbaDIRECT. “The safeguards offered by Vora Technology Park will allow us to remain up and running during the most dire of situations.”
“We are excited to have an outstanding company like dbaDIRECT join our community,” said Mahendra Vora, chairman and CEO of Vora Technology. “We look forward to having a long and successful business relationship.”
dbaDIRECT currently manages more than 3,000 corporate databases. Data infrastructure as a managed service is suited for data-intensive companies in the financial services, retail, utility and consumer packaged goods industries. Data IM is a scaleable set of automation, processes and expert services that enables companies to focus on higher-value, close-to-the-business IT alignment. dbaDIRECT has been a leader in the Data IM market since 1998.

About dbaDIRECT Inc.
dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, Sybase, SQL Server, MySQL) using the ONguard IM process. dbaDIRECT manages thousands of databases for nearly 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company’s international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x300.

dbaDIRECT, a pioneer in managed services for data infrastructure, announced today the promotions of 11 employees as the company builds its depth of higher-value positions.

· Lary Runge – Chief Operating Officer, COO

· Rashmi Kansakar, Ken Roth and Brad Rowen have been named technical managers.

· Phil Roundtree and Jerry Hinkle have been named customer technical managers.

· Bryan Fleckenstein, Kelly Kroger, Morgan Jung and John Sutton have been promoted to associate database technicians.

· Steve Hunter has been promoted to monitoring technician.

“These promotions reflect the long-term dividends of investing in our internal talent base to achieve our strategic growth objectives,” said John Bostick, CEO of dbaDIRECT. “Our core asset is savvy individuals with initiative and know-how. We will continue to move up our talent through the executive, managerial and technical levels to service our customers’ growing needs.”

dbaDIRECT has hired 10 new employees since January. An additional seven people have been brought on at its affiliate, Ascendum, in Bangalore, India, during the same period of time.

dbaDIRECT currently manages more than 3,000 corporate databases. Data infrastructure as a managed service is suited for data-intensive companies in the financial services, retail, utility and consumer packaged goods industries. Data IM is a scaleable set of automation, processes and expert services that enables companies to focus on higher-value, close-to-the-business IT alignment. dbaDIRECT has been a leader in the Data IM market since 1998.

About dbaDIRECT Inc.

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, Sybase, SQL Server, MySQL) using the ONguard IM process. dbaDIRECT manages thousands of databases for nearly 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company’s international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x300.

dbaDIRECT, a pioneer and leader IT business services for data infrastructure management, has introduced a new service access architecture that provides clients with the ability to view, track and report “who is doing what and when” for all managed services provided by the company.

The new system, called accessAUDITsm, also provides a standard, centralized approach for log-in identification and security, while making all authorized tools available to support personnel regardless of location and eliminates the use of unlicensed or outdated database administration tools from availability for customer support.

“accessAUDIT simplifies security and administration on both sides of the vendor/client relationship, especially in the area of log-in identification,” said Mark Vorholt, Chief Technology Officer for dbaDIRECT. “It is a very clean process that makes it easy for our clients to comply by tracking and auditing our service activities.”

Vorholt said the development of accessAUDIT is a direct response to reporting requirements contained in Sarbanes-Oxley, HIPPA and other regulations. He said the architecture “fixes” a natural security “question” about remote administration of large organizations’ mission-critical databases.

“Our clients’ data systems vary, so their requirements for security are variable,” Vorholt said. “We offer a standardized approach to security reporting instead of customers having to create something new every time. We view accessAUDIT as a complexity-aversion tool.”

accessAUDIT is a combination of RSA SecureID™ two-factor authentication, a CITRIX® presentation server for controlled application access and a security agent from Cisco Systems for access auditing. Client auditors will be able to review dbaDIRECT access to the supported environment and correlate the access to work tickets thereby providing access compliance documentation.

dbaDIRECT currently manages more than 3,000 corporate databases throughout North America. Data infrastructure as a managed service (Data IM) is suited for data-intensive companies in the financial services, retail, utility and consumer packaged goods industries. Data IM is a scaleable set of automation, processes and expert services that enables companies to focus on higher-value, close-to-the-business IT alignment. dbaDIRECT has been a leader in the Data IM market since 1998.

About dbaDIRECT Inc.
dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, Sybase, SQL Server) using the ONguard IM process. dbaDIRECT manages thousands of databases for nearly 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company’s international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x300.

dbaDIRECT, a managed service provider for remote database administration, has announced the availability of ONguard® 2.0, a proprietary automated process for managing data infrastructure for Fortune 1000 and Private 500 companies. The latest version of ONguard enhances the customer experience with seamless integration of their standard operating procedures (SOPs) and improves the delivery of point-in-time knowledge.

The ONguard 2.0 platform enables dbaDIRECT to provide data infrastructure management remotely to customers in a repeatable, standardized manner with a best practices approach.

“With ONguard 2.0, a customer’s request will be instantly routed to the best possible worldwide resource dbaDIRECT can provide,” said John Bostick, CEO of dbaDIRECT. “ONguard 2.0 will find the right person at the right time based on availability, based on skills, based on severity of the problem and, ultimately, based on what needs to done — to ensure issues are handled in the best possible way.”

Bostick said the other major advancement with ONguard 2.0 is giving clients the ability to choose standard operating procedures from a set of dbaDIRECT Best Practices for data infrastructure management or define their own SOPs to fit their specific work business rules and work flow. Too often, Bostick explained, companies rely on impromptu or ad hoc data management activities rather than establishing SOPs. “These client-defined SOPs will be seamlessly integrated into the system in a documented fashion,” Bostick said. “When a certain type of work ticket comes in, the customer-defined SOPs will be engaged and our people will do steps 1, 2, 3, 4 exactly the same way every time.”

Bostick added that ONguard 2.0 will eliminate the impact of database administrators moving from company to company or project to project taking the “SOPs in their brain” with them. New ONguard 2.0 features will improve efficiency and consistency and enable dbaDIRECT to apply its expertise across its customer base by assisting clients with the development of SOPs.

In addition to upgrades in workflow/resource management and embedding customer knowledge and standard operating procedures, ONguard 2.0 features refinements of its primary functions, including:

· Message Handling · Service Level Management · Automated Escalations · Customer Service Visualization · API Agents · Graphical Trending Data (through recently upgraded clientDIRECT® Portal 2.0) · “Digital DBA”

dbaDIRECT currently manages more than 3,000 corporate databases throughout North America. Data infrastructure as a managed service (Data IM) is suited for data-intensive companies in the governmental, financial services, retail, utility and consumer packaged goods industries. Data IM is a scaleable set of automation, processes and expert services that enables companies to focus on higher-value, close-to-the-business IT alignment. dbaDIRECT has been a leader in the Data IM market since 1998.

About dbaDIRECT Inc.
dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, Sybase, SQL Server) using the ONguard IM process. dbaDIRECT manages thousands of databases for nearly 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company’s international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x300.

dbaDIRECT, a pioneer in managed services for data infrastructure, has upgraded its Web-based client portal that makes it easier to submit work requests and monitor dbaDIRECT service activities.

Through the clientDIRECT™ 2.0 portal, dbaDIRECT clients see a broad overview of their managed services including the database environments, trends and a layered granular view of specific database issues. The easy-to-use portal also has a work-ticketing tool for optimizing interaction between the client and dbaDIRECT resources.

“Using Web-based automation puts the customer in greater control of their relationship with dbaDIRECT,” said John Bostick, CEO of dbaDIRECT. “Efficient communications only increase the value of our relationships with our customers.”

On the new clientDIRECT Portal 2.0 home page, customers now will be able to:
· Scan status of tickets in the queue quickly for instant management updates,
· Provide instant links or attachments into tickets for more detailed, granular information,
· Perform fast, simple, intuitive navigation of the entire portal,
· And see graphical trending information for quick weekly, monthly and yearly database analysis.

Bostick said one of the primary advantages of the new service portal is the greater ability to quickly and accurately create work tickets, along with service scheduling using parameters chosen by the client. Clients also can customize Standard Operating Procedures to their performance specifications.

Other enhancements include:
· When a ticket is created, the last ten tickets are displayed to avoid work duplication.
· New tickets enter directly into the company’s proprietary ONguard® workflow system.
· The ticket screen captures all necessary data – contacts, severity, description, and attachments.
· Severity levels are assigned to all tickets: Critical, High, Medium, Low, OK (which means documentation only.)

In the area of reporting, clientDIRECT 2.0 provides new reporting tools that add value and save time:
· Trend Reports – the ability to produce graphical displays of monitored parameters over select periods of time for trend analysis.
· Quick Reports – the ability to drill down to a particular day and show parameter data on an hourly basis with actual data points.

“For new clients, there is a minimal learning curve with this portal; the biggest improvement will be in automating repetitive low-value communications and maximizing high-value strategic communication,” Bostick explained. “There is meaningful information and much more of it at a user’s fingertips that’s easy to use. You no longer need to be a skilled database administrator to get where you need to go.”

dbaDIRECT currently manages more than 3,000 corporate databases. Data infrastructure as a managed service is suited for data-intensive companies in the financial services, retail, utility, energy and consumer packaged goods industries. Data IM is a scaleable set of autonomic processes and expert services that enables companies to focus on higher-value, close-to-the-business IT alignment. dbaDIRECT has been a leader in the Data IM market since 1998.

About dbaDIRECT Inc.
dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, Sybase, SQL Server, MySQL) using the ONguard IM process. dbaDIRECT manages thousands of databases for nearly 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company’s international Data Operations Center is headquartered in Greater Cincinnati.

For more information, please visit www.dbadirect.com or call 877-687-3227, x300.

dbaDIRECT, a pioneer in managed services for data infrastructure, has added MySQL, the world’s most popular open source database, to the list of platforms it supports as a strategic sourcing partner for Fortune 1000 and Private 500 companies.
As global enterprises seek to aggressively manage the cost of data infrastructure, reliable options for low-cost database servers are becoming more available and mainstream, according to dbaDIRECT Chief Technical Officer Mark Vorholt. MySQL is currently used in more than 10 million installations throughout the world.
Vorholt said dbaDIRECT’s decision to add MySQL to the list of platforms it supports is the result of its rapid adoption among corporate IT departments.
“The combination of Linux and MySQL is providing major corporations with a means to cost effectively manage many distributed locations,” Vorholt explained. “dbaDIRECT’s ability to support this environment reduces a company’s need to maintain in-house expertise. We can manage high-end Oracle systems, as well as reduced-cost MySQL distributed environments – within the same framework and process.”
dbaDIRECT offers managed services for four major database platforms: Oracle, UDB DB2, Sybase, and SQL Server. As with these platforms, Vorholt said dbaDIRECT will provide MySQL service and support on an around-the-clock basis, including on-demand technical expertise and MySQL software lifecycle management (including patches and upgrades).
“Several of our corporate clients use MySQL for various projects so adding this capability is another way we are making data infrastructure management easier for our clients,” Vorholt said.
dbaDIRECT currently manages more than 3,000 corporate databases. Data infrastructure as a managed service is suited for data-intensive companies in the financial services, retail, utility and consumer packaged goods industries. Data IM is a scaleable set of automation, processes and expert services that enables companies to focus on higher-value, close-to-the-business IT alignment. dbaDIRECT has been a leader in the Data IM market since 1998.

About dbaDIRECT Inc. dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, Sybase, SQL Server, MySQL) using the ONguard IM process. dbaDIRECT manages thousands of databases for nearly 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company’s international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x300.

These companies have chosen dbaDIRECT to monitor and optimize the performance of their mission critical enterprise databases, which frees resources for higher-value business IT initiatives:

Go2Call – A supplier of a complete suite of hosted international VoIP solutions to carriers and resellers, broadband service providers, ISPs, new VoIP license holders, call shops and other distributors.

ICG Commerce – A procurement services provider committed to reducing procurement costs for customers through a comprehensive range of offerings, including sourcing, savings implementation, transaction management, and category management solutions.

Galerie – A wholesale distributor of innovative confectionery gifts.

International Shipbuilding Corp. – A water transportation specialist engaged in various types of waterborne freight transportation, including LASH (Lighter Aboard SHip) carriage, pure car/truck carrier services, roll-on/roll-off, breakbulk and bulk carrier services, domestic coastwise services, and rail-ferry transportation services.

Lake Michigan College – A 2-year community college offering associate degrees, certificates, and a wide range of continuing education and business and industry training to communities in southwestern Michigan.

Ingram Digital Ventures – An digital fulfillment services operating group of Ingram Industries Inc., one of America’s largest privately held companies that also has groups for diversified businesses in distribution, marine transportation and aggregate supply.

The addition of these six new customers in the third quarter represents an 11 percent increase in new customers year-to-date. dbaDIRECT currently manages more than 3,000 corporate databases. Data infrastructure as a managed service is suited for data-intensive companies in the financial services, retail, utility and consumer packaged goods industries. dbaDIRECT’s broad appeal is because it is one of the only service providers who can manage all five major database platforms: Oracle, UDB DB2, Sybase, Informix and SQL Server.

Data IM (data infrastructure as a managed service) is a scaleable set of automation, processes and expert services that enables companies to focus on higher-value, close-to-the-business IT alignment. dbaDIRECT has been a pioneer and leader in the Data IM market since 1998.

About dbaDIRECT Inc.

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, Sybase, Informix, SQL Server) using the ONguard IM process. dbaDIRECT manages thousands of databases for nearly 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company’s international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x300.

dbaDIRECT, the pioneer and leader in Data Infrastructure Management, has won an “Emerging 30” award for the fourth consecutive year. The award recognizes regional growth leaders and innovators in the Greater Cincinnati, Northern Kentucky area; the award is sponsored by the Northern Kentucky Chamber of Commerce.

“For a entrepreneurial firm like ours, winning a growth award four years in a row, indicates that our business vision is precise and the trend toward managing corporate databases as a service remains strong and stable,” said John Bostick, President and CEO of dbaDIRECT. “Increasingly market-leading innovative companies are seeking ways to selectively-source their technology infrastructure to best-practice suppliers to better focus on their core-brand capabilities.

Founded in 1999, dbaDirect now manages over 3,000 corporate databases for over 80 large and mid-market customers. dbaDIRECT managed service offering optimizes large corporate database assets for performance, stability and resiliency. Customers are increasingly turning to managed service providers to mitigate the trend of growing shortages in the IT labor market caused by baby-boom demographics and the 24x7 requirement for instantaneous global data access.

“The growing IT labor shortage is not going away because the shortage is now global. Our solution is a rapidly scaleable combination of automated business intelligence, processes and service expertise, that is attractive to our clients and prospects.” Bostick adds “We have been winning against the offshore labor arbitrage model, because our model addresses the labor shortage issue with increased productivity through best practices.”

dbaDIRECT direct employs over 80 highly skilled business technologist in the Greater Cincinnati, Northern Kentucky area and is a Founding Sponsor of the Infrastructure Management Institute at Northern Kentucky University. The IMI at NKU is a global initiative between the University and Corporations to collaborate on technology infrastructure research, training and leadership opportunities.

About dbaDIRECT

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provides complete support for all major database platforms(Oracle, DB2, UDB, Sybase, Informix, SQL Server) using the ONguardIM process. dbaDIRECT manages thousands of databases for nearly 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. The company’s international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877.687.3227.